Logo = truth?

Here at Yellowdot we’ve just had a mini ‘re-brand’. Well, we’ve evolved our logo (and our website), something that as a design team we feel inclined to do every few years. What d’ya reckon to it?

The process had us thinking should a logo truly reflect the business it represents?

As a bit of fun, this is how some ‘honest’ fast food logo’s should perhaps look…

A good logo and branding makes your company instantly recognisable and memorable, as when it comes to the visual identity of a business, we often do judge a book by its cover.

So, should the need for a logo arise for a new business, project, product, campaign or presentation, who ya gonna call?