When the British Quality Foundation shortened their name to BQF, they needed to evolve their visual identity accordingly. Yellowdot used the existing ‘flourish’ device, refined and then integrated it into a new letterform setting. Great care was taken in re-drawing this to ensure the optimal balance of components, and the new logo was then rolled-out across a wide range of assorted collateral – ranging from stationery and marketing material, to award certificates and ultimately new large format interior graphics following an office move.