AQA ‘Quosters’ Campaign
Firing the imagination…
Remember those English Literature lessons and learning Shakespeare, and the other greats? Somehow it could often seem rather dry and heavy going.
This project was conceived to help break down that perception for students. We were tasked to design a series of thought provoking posters based on famous quotes from the texts (Quosters). By giving the quotes a visual twist, the concepts helped engage with students and breath fresh life – and fresh thinking – into the subject. A fun challenge and a classroom success.
“Our quote posters were a way to plant the idea of bringing English texts to life, which is what the platform we were promoting did. The Yellowdot team engaged 100% with the brief and took a lead on researching, sourcing, planning and delivering the series of materials, which is exactly the type of partnership we wanted. The end result far exceeded my expectations in term of creativity and quality, resulting in a lasting legacy of promotional materials that our customers contact us to ask for extra copies of – a first for us!”